The Challenge

Our client, an online education platform specializing in professional development courses, faced significant challenges:

• Invisible in search for high-intent course-related queries
• Zero featured snippets despite comprehensive course content
• Competing against Coursera, Udemy for the same keywords
• No established E-E-A-T signals in the education vertical

Our Semantic SEO Strategy

1. E-E-A-T Foundation Building

We established expertise signals through:

• Author entities with comprehensive schema markup
• Expert instructor profiles linked to credentials
• Course accreditation and certification schema
• Educational organization structured data

2. Question-Answer Content Architecture

We built content specifically for AI Overviews and featured snippets:

• 200+ FAQ pages targeting “how to” queries
• Step-by-step tutorial content with HowTo schema
• Comparison content (“X vs Y” courses)
• Career path content with structured data

3. Topical Authority Clusters

We created comprehensive topic coverage:

• 8 main skill clusters (programming, design, marketing, etc.)
• 20+ supporting articles per cluster
• Internal linking based on learning paths
• Related course recommendations with entity connections

The Results

Key Takeaways

1. E-E-A-T is critical in education – Expert credentials and proper schema dramatically improved rankings
2. FAQ content captures featured snippets – Well-structured Q&A content won 89 featured snippet positions
3. AI Overviews reward comprehensive coverage – Our topical authority approach earned 45 AI Overview citations
4. Learning path content converts – Structured career path content had 3x higher conversion rates

Ready for Similar Results?

If you’re in education or EdTech and struggling to compete organically, semantic SEO can help you build sustainable visibility that compounds over time.