Phase 1 · Discovery (1-2 weeks). Full domain audit + competitor analysis + business understanding.

Phase 2 · Entity Mapping (2-3 weeks). Building the niche knowledge graph with priority entities.

Phase 3 · Topical Authority (month 2-4). Pillar + supporting production + semantic internal linking + schema.

Phase 4 · Content & Links (month 4+). Continuous production + selective editorial outreach.

Phase 5 · Measurement (ongoing). Monthly reporting with GSC, coverage score, AI Overview presence.