Koray Tuğberk Gübür: The SEO Expert Who Redefined Topical Authority
Koray Tuğberk Gübür is a Turkish SEO expert, CEO of Holistic SEO & Digital, and the creator of the semantic SEO framework known as the Koray Framework — a 41-rule methodology that builds topical authority through entity-based content networks, replacing backlink dependency with semantic completeness as the primary ranking mechanism. He is best known for pioneering the concept of topical authority in modern SEO, demonstrating through documented case studies that a site can rank for hundreds of thousands of queries in months without a single backlink campaign.
| Attribute | Value |
|---|---|
| Full name | Koray Tuğberk Gübür |
| Also known as | Koray Gübür, Koray SEO, Koray Tugberk GUBUR, Koray’s Framework |
| Nationality | Turkish |
| Profession | SEO expert, consultant, educator |
| Company | Holistic SEO & Digital (founder and CEO) |
| Framework | Koray Framework — 41 semantic SEO rules |
| Key concept | Topical Authority |
| Started SEO | 2015 |
| Core methodology | Semantic triples (SPO), Entity-Attribute-Value, Information Responsiveness |
What Is Koray Tuğberk Gübür Known For in SEO?
Koray Tuğberk Gübür is the originator of topical authority as a ranking mechanism. Before his framework became widely studied, SEO was dominated by backlink acquisition. Koray’s research demonstrated that Google’s Knowledge Graph and semantic understanding of entity relationships could be exploited through content completeness — not links. His framework, documented in 41 authorship rules, provides a systematic approach to building topical maps, structuring content with Entity-Attribute-Value patterns, and achieving Information Responsiveness across entire topic clusters.
His methodology is the foundation of POS1’s approach to semantic SEO. Learn how we apply it in the complete Koray Framework guide.
What Is the Koray Framework?
The Koray Framework is a set of 41 authorship rules that govern how content should be structured, linked, and optimized to achieve topical authority. The framework operates on three core mechanisms:
- Semantic Triples (SPO): Every content piece expresses Subject–Predicate–Object relationships that Google can extract as machine-readable knowledge.
- Entity-Attribute-Value (EAV): Content describes entities through structured attributes and verifiable values — not keyword repetition.
- Information Responsiveness: Each page answers a specific query with maximum precision in minimum words, then expands with supporting detail.
See the full implementation guide: Koray’s Framework: Complete Semantic SEO Methodology.
How Did Koray Redefine Topical Authority?
Topical authority, as defined and operationalized by Koray, is the state in which Google’s systems recognize a domain as the most comprehensive, trustworthy source on a given topic. This recognition is achieved not through PageRank or backlinks, but through complete entity coverage — ensuring that every subtopic, attribute, and related concept within a semantic field is addressed with structured, interconnected content.
Koray’s case studies showed that new websites with zero domain authority could outrank established competitors by building topical maps of 50–200 interlinked articles covering a topic exhaustively. The mechanism: Google’s Knowledge Graph rewards semantic completeness over link authority when the content network is sufficiently dense and accurate.
Explore how topical authority works in practice: Topical Authority in SEO: How to Establish Expertise.
What Is Holistic SEO?
Holistic SEO is the brand name and philosophy behind Koray’s company. It treats SEO not as a set of isolated tactics but as an interconnected system where technical health, semantic content structure, entity optimization, and user experience signals are unified into a single strategy. The word “holistic” reflects Koray’s view that improving one dimension of SEO in isolation produces diminishing returns — all dimensions must be optimized simultaneously.
Koray Tuğberk Gübür’s Core Contributions to SEO
| Contribution | Description | Impact |
|---|---|---|
| Topical Authority framework | Systematic content coverage replacing backlink strategy | Redefined how new sites compete with established domains |
| Koray Framework (41 rules) | Authorship rules for semantic content structure | Adopted by agencies worldwide as a ranking methodology |
| Semantic Triples in SEO | SPO structure for machine-readable content | Bridges content writing with Knowledge Graph optimization |
| Information Responsiveness | Extractive answer format for every query type | Enables featured snippet and AI Overview capture |
| Topical Map methodology | Blueprint for complete topic cluster architecture | Enables systematic content planning at scale |
| NLP-based content optimization | Using BERT/MUM understanding to write for machines and humans | Aligns content with how Google processes language |
How Does POS1 Apply the Koray Framework?
POS1 is a semantic SEO agency built on Koray Tuğberk Gübür’s methodology. Every client engagement begins with a topical map — a structured blueprint of all content the site needs to achieve topical authority. Content is written following the 41 authorship rules: extractive answers, EAV structure, question H2s, and semantic internal linking.
Our documented results applying this framework:
- +156% conversion rate — B2B SaaS case study
- +340% organic traffic — E-commerce case study
- +280% organic traffic — EdTech case study
- Local business semantic SEO case study
What Are the 7 Fundamentals of Koray’s Approach?
The Koray Framework is built on seven foundational principles: semantic SEO fundamentals that govern every content decision. These include entity optimization, topical completeness, search intent alignment, EAV content structure, internal linking architecture, schema markup, and Knowledge Graph signals.
Related Resources
- Koray’s Framework: Complete 41-Rule Methodology
- Topical Maps: How to Build a Complete Semantic Architecture
- 7 Semantic SEO Fundamentals Every Marketer Must Know
- Entity Recognition in SEO: How Search Engines Understand Content
- Schema Markup SEO: Complete Guide to Structured Data
- Topical Authority Tools: Complete Semantic SEO Stack
- Topical Authority in SEO: How to Establish Expertise
- 7 Key Elements of POS1’s Semantic SEO Approach
Frequently Asked Questions
Who is Koray Tuğberk Gübür?
Koray Tuğberk Gübür is a Turkish SEO expert, CEO of Holistic SEO & Digital, and creator of the Koray Framework — a 41-rule semantic SEO methodology that builds topical authority through entity-based content networks without relying on backlink campaigns.
What is the Koray Framework in SEO?
The Koray Framework is a 41-rule semantic SEO methodology that prioritizes topical authority, entity optimization, and semantic content structure over traditional backlink-based strategies. It uses semantic triples, EAV patterns, and Information Responsiveness to signal expertise to Google’s Knowledge Graph.
What is holistic SEO?
Holistic SEO is the philosophy and company brand created by Koray Tuğberk Gübür. It treats SEO as an interconnected system where technical health, semantic content, entity optimization, and user experience are optimized simultaneously rather than in isolation.
How did Koray Tuğberk Gübür redefine topical authority?
Koray demonstrated through documented case studies that a website can rank for hundreds of thousands of queries without backlinks by systematically covering all subtopics, entities, and user intents within a dense, semantically connected content network.